FAN365
Fan365 targets ads directly to Blazer fans. Fan centric ads target known fans across a wide variety of websites. These ads run in concurrence with the Fall, Winter, and Spring sport seasons.
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Fall – August 27 to November 30 DUE 8/2/2024
Winter – December 1 to March 31 DUE 12/15/2024
Spring – April 1 to June 30 DUE 3/14/2025
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Specs:
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160x600, 300x250, 300x600, 320x50, 728x90, 970x66, 970x90, 970x250
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PNG, JPG or GIF
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Best Practices
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Make sure each banner ad file is 40k or less, or the server will be unable to accept it
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Have all sizes of banner ads produced – this allows for better placement and assists with impressions
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Consider animation for your files – ***specs
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If you have IP in your package, we encourage you to feature that in your ads (IP usage can boost engagement by 2x)
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Give fans a reason to click your ad
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Don’t clutter up the ad with too much information – while you want to get your message/slogan on the ad, too much information will clutter it up and make it less appealing
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Don’t expect to see your ad every time you go on to UABSports.com – unless you have purchase a permanent placement, your ad will be rotated with other advertisers
Email Banners
Email banners are placed in the weekly UAB Athletics emails.
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Specs:
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600x200
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EPS or JPG
- Click through link
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CREATIVE DUE 7/1/2024
Gameday App
Gameday App ads are placed within the UAB Gameday App.
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Specs:
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728x90, 300x250, 320x50
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EPS or JPG
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CREATIVE DUE 7/1/2024
Digital Billboard
The UAB Athletics Digital Billboard os located on University Boulevard and i-65 and sees 14,573* Average Vehicles Per Day traveling Westbound on University Boulevard
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Specs:
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550 x 180
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EPS or JPG
